SKINNER EXCAVATING
CASE STUDY
At Black Thorn Media LLC, we pride ourselves on our ability to transform businesses through creative and innovative solutions. One of our most rewarding projects has been our collaboration with Skinner Excavating, a well-established company with a rich history spanning nearly two decades.
This case study details the process of revitalizing their logo and building a comprehensive brand guide, which modernized their brand identity while honoring their legacy.
Understanding The Challenge
Skinner Excavating approached us with a clear objective: to update their outdated logo without losing the essence of their brand. Their original logo, while cherished, had become obsolete and too old-fashioned. They needed a refreshed look that could resonate with contemporary audiences while retaining the recognizable elements that long-time customers associated with their brand.
Initial Consultation and Research
Our collaboration began with an in-depth consultation with Skinner Excavating’s leadership team. We listened to their vision, understood their values, and analyzed their market position. It was crucial to grasp the elements of the old logo that held sentimental and brand value. We also conducted thorough research into the excavation industry to ensure that our designs were not only modern but also relevant and impactful within their market.
Design Process: Bridging History and Modernity
The design process started by dissecting the existing logo to identify its core elements. These elements were then reimagined in a modern context. We maintained the core colors and shapes that defined Skinner Excavating’s identity but introduced cleaner lines and contemporary fonts to enhance readability and visual appeal.
Color Scheme: We retained the original color palette but adjusted the tones for a fresher, more vibrant look. This not only honored their history but also improved their visibility in both digital and print media.
Typography: The fonts were updated to modern sans-serif styles that are easier to read and more versatile across various media. This change ensured that the brand could maintain consistency whether on business cards, websites, or heavy machinery.
Symbolism: Key symbols from the old logo were refined to look more sleek and professional. We ensured these symbols were integrated seamlessly into the new design, providing a bridge between the old and new.
Crafting the Brand Guide
Alongside the logo, we developed a comprehensive brand guide. This guide serves as a manual for maintaining brand consistency across all platforms and media. It includes specifications on logo usage, color codes, typography guidelines, and best practices for visual and written content. The brand guide ensures that every piece of communication from Skinner Excavating is cohesive and professional.
Implementation and Feedback
Once the designs were finalized, we worked closely with Skinner Excavating to implement the new logo and branding materials. This included updating their website, business cards, signage, and other marketing materials. The feedback from the Skinner Excavating team and their customers was overwhelmingly positive. The updated logo and brand guide not only modernized their appearance but also reinvigorated their corporate identity.
Conclusion
Our work with Skinner Excavating stands as a testament to Black Thorn Media LLC’s dedication to merging history with modernity. By revitalizing their logo and creating a detailed brand guide, we helped Skinner Excavating step confidently into the future while holding onto the elements that made them a trusted name in their industry. This project exemplifies our commitment to delivering tailored solutions that respect our clients’ heritage and propel their brands forward.
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About
Black Thorn Media began in 2022, founded by Tessa Thornley and Brenden Blackham out of their love and passion for marketing, media, music, and creativity. Since then, we have successfully brought numerous businesses to new heights through our creative endeavors. Whether you are a seasoned professional in need of freelance assistance or a business looking for full done-for-you marketing services, you’ve come to the right place. We operate with small-town values, aiming for long-term relationships and always with a smile.
About us
Black Thorn Media began in 2022, founded by Tessa Thornley and Brenden Blackham out of their love and passion for marketing, media, music, and creativity. Since then, we have successfully brought numerous businesses to new heights through our creative endeavors. Whether you are a seasoned professional in need of freelance assistance or a business looking for full done-for-you marketing services, you’ve come to the right place. We operate with small-town values, aiming for long-term relationships and always with a smile.
About us
Black Thorn Media began in 2022, founded by Tessa Thornley and Brenden Blackham out of their love and passion for marketing, media, music, and creativity. Since then, we have successfully brought numerous businesses to new heights through our creative endeavors. Whether you are a seasoned business professional in need of freelance marketing or a business looking for full done-for-you marketing services, you’ve come to the right place. We operate with small-town values, aiming for long-term relationships and always with a smile.
