BORE LOGIC CASE STUDY
Bore Logic needed a high-impact grant video to showcase their groundbreaking work and secure funding for their latest initiative. This case study outlines how Black Thorn Media collaborated with Bore Logic to create a video that effectively communicated their mission, technology, and future goals.
Understanding the Problem
Bore Logic approached us with a clear mission: to produce a grant video that would not only capture the attention of potential funders but also convey the technical intricacies of their work in an engaging manner. The video needed to balance technical depth with emotional appeal, presenting Bore Logic as a leader in their field and a prime candidate for grant funding.
An additional challenge was to create this video using only stock footage and visuals from Bore Logic’s existing library. This approach eliminated the need for production days, making the process more efficient and cost-effective.
Initial Consultation and Research
We began with in-depth consultations with the Bore Logic team to fully understand their technology, goals, and the specific criteria for the grant application. Given the constraints of using existing footage, we carefully reviewed Bore Logic’s visual library to identify the best clips that would support the narrative.
Scriptwriting and Storyboarding
We crafted a script that effectively communicated Bore Logic’s story, highlighting their technological innovations and the impact of their work. The script was designed to be informative yet compelling, with a clear narrative arc that would keep viewers engaged.
The storyboarding phase involved mapping out each scene to ensure the available stock footage and visuals were utilized to their full potential. We prioritized creating a logical flow that would guide viewers through Bore Logic’s journey—from their initial concept to their cutting-edge advancements and future goals.
Video Production: Leveraging Existing Assets
Footage Selection: Since we were using Bore Logic’s existing footage and stock visuals, the focus was on selecting clips that aligned with the script and conveyed the necessary technical details and emotional appeal. This streamlined approach eliminated the need for new production days, significantly reducing the project timeline.
Editing: The editing process was key to weaving the selected footage into a cohesive narrative. We ensured that the pacing of the video was engaging and that the visuals matched the script’s emotional and informational beats. The existing footage was enhanced with color grading and effects to maintain a professional and polished look.
Voiceover and Sound Design: We added a professional voiceover to narrate the script, providing a polished and authoritative tone to the video. The sound design was crafted to emphasize key points, making the video both informative and impactful.
Final Delivery and Results
The final video was delivered in the required formats for Bore Logic’s grant submission. The response from Bore Logic was highly positive, with the video being praised for its clarity, professional quality, and its ability to effectively convey the company’s mission and funding needs. Importantly, by using existing footage and stock visuals, we were able to meet tight deadlines and produce the video in a highly cost-effective manner.
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About
Black Thorn Media began in 2022, founded by Tessa Thornley and Brenden Blackham out of their love and passion for marketing, media, music, and creativity. Since then, we have successfully brought numerous businesses to new heights through our creative endeavors. Whether you are a seasoned professional in need of freelance assistance or a business looking for full done-for-you marketing services, you’ve come to the right place. We operate with small-town values, aiming for long-term relationships and always with a smile.
About us
Black Thorn Media began in 2022, founded by Tessa Thornley and Brenden Blackham out of their love and passion for marketing, media, music, and creativity. Since then, we have successfully brought numerous businesses to new heights through our creative endeavors. Whether you are a seasoned professional in need of freelance assistance or a business looking for full done-for-you marketing services, you’ve come to the right place. We operate with small-town values, aiming for long-term relationships and always with a smile.
About us
Black Thorn Media began in 2022, founded by Tessa Thornley and Brenden Blackham out of their love and passion for marketing, media, music, and creativity. Since then, we have successfully brought numerous businesses to new heights through our creative endeavors. Whether you are a seasoned business professional in need of freelance marketing or a business looking for full done-for-you marketing services, you’ve come to the right place. We operate with small-town values, aiming for long-term relationships and always with a smile.
