BLUE GLASS CASE STUDY
Blue Glass Pool Plastering needed a dynamic social media ad campaign that could be used across platforms like Google and Facebook to boost their visibility and attract new clients. This case study outlines how we leveraged their existing video assets to create an engaging and cost-effective ad campaign.
Understanding the Problem
Blue Glass Pool Plastering approached us with the goal of increasing their online presence and generating more leads through social media advertising. The challenge was to create an ad that would be visually appealing, convey the quality of their services, and encourage viewers to take action—all without the need for new video production. By utilizing pre-existing video footage, we aimed to streamline the process and deliver a high-quality product that met the client’s goals efficiently.
Initial Consultation and Research
Our collaboration began with a thorough consultation with the Blue Glass Pool Plastering team to understand their target audience, marketing objectives, and the key messages they wanted to convey in their ads. We also reviewed their existing video library to assess the quality and suitability of the footage for the ad campaign. This asset review was crucial in determining how best to repurpose the footage to create a fresh and compelling narrative for potential customers.
Scriptwriting and Storyboarding
Based on our discussions, we developed a script and storyboard that highlighted the unique selling points of Blue Glass Pool Plastering’s services. The script was designed to be concise and engaging, ensuring that it captured viewers’ attention within the first few seconds—a critical factor in social media advertising.
The ads were structured to emphasize the high quality of Blue Glass Pool Plastering’s work, their attention to detail, and their commitment to customer satisfaction. Each ad concluded with a clear call to action, encouraging viewers to learn more or book a consultation.
Video Production: Leveraging Existing Assets
Footage Selection: We carefully selected clips from the existing video assets that best showcased the craftsmanship and quality of Blue Glass Pool Plastering’s services. This approach allowed us to create a visually stunning ad without the need for new production days, making the process easier and more cost-effective for the client.
Editing: The editing process focused on creating a cohesive narrative that aligned with the script and maintained viewer engagement throughout the ad’s duration. We enhanced the existing footage with color correction and added dynamic transitions to ensure the ads were visually appealing and professional.
Graphics and Sound: To further enhance the ads, we incorporated on-screen text to highlight key points and added a professional voiceover. Background music was carefully selected to complement the visuals and reinforce the overall message.
Final Delivery and Results
The final ad were delivered in formats optimized for both Google and Facebook, ensuring maximum reach and engagement on each platform. Blue Glass Pool Plastering was extremely pleased with the results, noting the efficiency of the process and the high quality of the final product. The ads successfully captured the attention of their target audience, leading to an increase in inquiries and bookings for their services.
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About
Black Thorn Media began in 2022, founded by Tessa Thornley and Brenden Blackham out of their love and passion for marketing, media, music, and creativity. Since then, we have successfully brought numerous businesses to new heights through our creative endeavors. Whether you are a seasoned professional in need of freelance assistance or a business looking for full done-for-you marketing services, you’ve come to the right place. We operate with small-town values, aiming for long-term relationships and always with a smile.
About us
Black Thorn Media began in 2022, founded by Tessa Thornley and Brenden Blackham out of their love and passion for marketing, media, music, and creativity. Since then, we have successfully brought numerous businesses to new heights through our creative endeavors. Whether you are a seasoned professional in need of freelance assistance or a business looking for full done-for-you marketing services, you’ve come to the right place. We operate with small-town values, aiming for long-term relationships and always with a smile.
About us
Black Thorn Media began in 2022, founded by Tessa Thornley and Brenden Blackham out of their love and passion for marketing, media, music, and creativity. Since then, we have successfully brought numerous businesses to new heights through our creative endeavors. Whether you are a seasoned business professional in need of freelance marketing or a business looking for full done-for-you marketing services, you’ve come to the right place. We operate with small-town values, aiming for long-term relationships and always with a smile.
