RODEO REALTY CASE STUDY
Rodeo Realty, a leading real estate company in Utah specializing in high-end properties, partnered with Black Thorn Media to enhance their online presence and communicate their unique value through video content. To achieve this, we created a professional brand video and several short-form videos (Reels) to showcase their services, elevate their brand image, and connect with their audience.
Understanding the Problem
Rodeo Realty needed a cohesive and compelling way to communicate their brand story and services to potential clients. While their expertise and properties were exceptional, they lacked a polished video presence that could engage and attract their target audience effectively. They required:
- A high-quality brand video that captures their professionalism and unique approach.
- Short-form videos to expand their reach and drive engagement across social media platforms.
- Headshots for their realtors
1. Creating a Professional Brand Video
We began with an in-depth discovery session to understand Rodeo Realty’s values, target audience, and unique selling points. Using this insight, we scripted, shot, and produced a polished brand video that:
- Highlights their expertise in luxury real estate.
- Features stunning visuals of properties and behind-the-scenes clips.
- Emphasizes their commitment to client satisfaction.
This video serves as a cornerstone of their online presence, perfect for websites, email campaigns, and high-profile presentations.
2. Producing Short-Form Videos (Reels)
To complement the brand video, we have created a few short-form videos over 2024 to help
- Highlight a few individual properties
- Showcase events they’ve done in the community
- These videos were optimized for platforms like Instagram, Facebook, and YouTube Shorts to maximize reach and engagement.
Results
1. Enhanced Brand Image
The brand video provided Rodeo Realty with a professional, cohesive way to present their business. It resonated with their target audience, positioning them as a trusted leader in luxury real estate.
2. Increased Social Media Engagement
The short-form videos attracted attention across platforms, driving higher engagement rates and increasing their follower count.
3. Improved Lead Generation
Both the brand video and the short-form videos generated more inquiries from prospective clients.
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About
Black Thorn Media began in 2022, founded by Tessa Thornley and Brenden Blackham out of their love and passion for marketing, media, music, and creativity. Since then, we have successfully brought numerous businesses to new heights through our creative endeavors. Whether you are a seasoned professional in need of freelance assistance or a business looking for full done-for-you marketing services, you’ve come to the right place. We operate with small-town values, aiming for long-term relationships and always with a smile.
About us
Black Thorn Media began in 2022, founded by Tessa Thornley and Brenden Blackham out of their love and passion for marketing, media, music, and creativity. Since then, we have successfully brought numerous businesses to new heights through our creative endeavors. Whether you are a seasoned professional in need of freelance assistance or a business looking for full done-for-you marketing services, you’ve come to the right place. We operate with small-town values, aiming for long-term relationships and always with a smile.
About us
Black Thorn Media began in 2022, founded by Tessa Thornley and Brenden Blackham out of their love and passion for marketing, media, music, and creativity. Since then, we have successfully brought numerous businesses to new heights through our creative endeavors. Whether you are a seasoned business professional in need of freelance marketing or a business looking for full done-for-you marketing services, you’ve come to the right place. We operate with small-town values, aiming for long-term relationships and always with a smile.
